Breaking down investment management barriers for the mass market
By Sunil Bhatia, CEO and Founder | July 29th, 2008
Invesra is leading a revolution in how investment advice and management is delivered to the consumer. Invesra is changing the landscape of investing for the average individual.
Our application has been built on four important concepts:
- Low cost and efficient
- Independence
- Investment sophistication delivered via technology
- Personalization of recommendations
Low cost and efficient
We prefer indexed and low cost mutual funds or ETF’s to provide the allocation to asset classes. We do not make claims on selecting the “Best in Class” funds but look to a sensible low cost solution that provides passive or management approach. We look for the most cost effective solution for the consumer given his/her account size, account type, and fund availability. We avoid funds that have transaction fees and try to maintain a least cost program for the consumer. Our investment recommendations are pre-selected to match the consumers’ financial institution.
Independence
We are not a “mutual fund” company. We do not sell a product. We provide a service to the consumer on how to build a sensible investment account. We do not take or receive any revenue from the mutual funds we recommend.
Investment sophistication delivered via technology
There may appear to be many technology driven solutions. However, these solutions will often lack the first two advantages listed above. The investment techniques which are employed in the Invesra engine are used by investment professionals at the most sophisticated asset management companies.
Personalization of recommendations
With Invesra, the consumer has control. He or she can steer clear of being sold expensive and unnecessary products about which they have little knowledge or understanding. The Invesra personalization and recommendation engine maintains a simplicity which is compelling from the most unsophisticated to the more knowledgeable consumer. Investment products, portfolios and analytical recommendations are personalized to the consumer’s personal preferences and life circumstance.
Summary
Invesra’s investment personalization and recommendation engine is simple for the consumer, but sophisticated in its implementation. Invesra gives everyone the opportunity to invest in a sensible and straightforward way. With Invesra, you do not need to have hundreds of thousands of dollars. With Invesra, the small investor can access affordable and personalized investment advice which until now has been the privilege of the affluent.